If you’re struggling to create life vision and goals for the business, and if you’re not happy with your current work / life balance, I can help you create clarity.

So many business owners create a prison of their own design and lock themselves inside. I’m a big believer in that your business should be to support your life vision, not the other way around.

As someone who wants to see you succeed, it’s important that we know what we’re working towards from our very first conversation.

There’s a massive opportunity for one or two HR consultancies to be the best in the area. And the HR consultancy that is perceived as the best, is typically the one that is great at marketing.

I want to help your consultancy be one of the winners.

Many HR consultancies lack unique differentiators that set themselves apart from their competition – we will work together to ensure your USPs are unique and cannot be stolen by anyone else.

We will also look at the business owner’s and markets you’re wanting to target and how we can change your marketing so that you become the ‘no brainer’ option.

Your website is the most important marketing tool you own, because everything you do marketing wise feeds into it. The success of your marketing campaigns relies on how well your website converts ‘traffic’ into leads.

That’s why we’ll work together to make sure your website is a client winning machine. We’ve got to make sure the emotional appeal of your website is right, we’ve got to make sure that it includes everything a person needs to make a decision about you and it needs to have the right call to actions.

You don’t win clients overnight – it takes time to nurture relationships with prospects until they’re ready to leave their current provider or find a new one.

To ensure you’re there, at the right time you need to implement a data capture system where you build multiple audiences, build a relationship with those audiences then commercialise that relationship.

I use a four-step process to help you implement this system and automate it, so that it generates new clients for you without you having to do all of the work.

(Step 1: Implementing a data capture system)

 Before you can start to systemise and automate your marketing, you need to have all of the infrastructure in place.

This is all of the technical stuff you need before you start generating new leads.

This includes CRMs, lead pages, ‘ethical bribes’, web forms, prospect email sequences and Google Analytics to name a few.

(Step 2: Implementing a data capture system)

 Once you have your infrastructure in place, you’re now in a position to create outreach marketing campaigns, such as Google ads, emails, letters, PR and social media to generate new leads.

The technicalities of each approach can really slow you down if you are not familiar with them, which is why I’m here to speed this entire process up for you.

I know exactly what you should be doing and how to do it in order to get maximum reach and build multiple audiences, like your email list.

(Step 3: Implementing a data capture system)

 The HR consultancy that educates the prospect, and has the best relationship with the prospect is dramatically more likely to win their business in the future.

That’s why it’s really important to build a relationship with your prospects over time and in the right way.

I’ll help you create a systemised and automated approach to building relationships with your new leads, so when they’re ready to leave their current provider or look for a new HR consultant, you’ll be the first one they think of.

(Step 4: Implementing a data capture system)

 Now that you have multiple audiences of prospects and you’ve built a relationship with them, it’s time to commercialise that relationship.

Together we’ll look at your product ladder and how you can encourage clients to start working with you, in the easiest way possible.

Marketing might seem like a dark art, but it’s easy once you know how.

You no longer have to second guess yourself or worry about if it’s the right approach, because I’m on hand to offer expert marketing advice whenever you need it.

Running a business can be lonely and stressful and sometimes just talking your challenges through with someone can make everything seem way more manageable and easier.

I want you to succeed, I have your back and I’m here to offer as much support as I can to make sure you stay sane and happy in the process.