6 Marketing facts to make 2022 your HR consultancy's best year yet
LOADS of business owners I know have switched off for Christmas already. Have you found the same?
To be fair, I don't really blame them. This year has been hard work for lots of people.
If you've found yourself thinking about the new year, here are 6 marketing facts to help you make 2022 your consultancy's best year yet. (2022, I know)
✅ Fact 1: We make buying decisions using our heart, then our brain rubber stamps the decision
The average business owner doesn’t know what makes a great HR consultant. So, they make a decision using their ‘gut feel’ and then will find things to ‘rubber stamp’ their decision. You must appeal to their emotions first.
✅ Fact 2: You have to be in the right place, at the right time and with the right message
Is winning new clients down to luck? Or are you consistently marketing your consultancy so that you reach business owners at the exact moment they need your help?
✅ Fact 3: People would rather buy from a perceived specialist in their field
Being a perceived specialist in an industry provides you with instant credibility and helps you sell more, faster.
✅ Fact 4: It’s harder to cut through than ever before
More than 90% of all the data in the world that’s ever existed was generated between 2016 and 2018 – that’s in just two years. With so much noise, it’s hard to have your message heard.
✅ Fact 5: Relevance increases results
Because there is so much noise out there, you have a very small window of opportunity to grab a decision maker’s attention. That’s why you need to make your marketing very relevant to who you’re targeting.
✅ Fact 6: On average, you need between 28 and 62 touch points before someone buys
Doesn’t that put things into perspective?! If you want more clients, you need to increase how much marketing you’re doing.
WHAT DOES THIS TELL US?
To get the best results from your marketing and make 2022 your best year yet, you need to:
- Be a perceived HR expert in the industry you’re targeting
- Understand what makes your prospects tick
- Make your marketing highly relevant to that industry and decision makers
- Consistently market your consultancy, all of the time
- Build a marketing funnel to automate this for you as much as possible
We cover all of this in the HR Marketing Foundations Course.
Learn more about it here
