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Approved by over 100 HR consultants worldwide 

In just 40 mins, 
I'll show you how to package up HR into subscription-based recurring revenue 

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How you package up and sell HR is the most important thing you need to think about as a consultancy owner...

Because the way you charge for your services determines:

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Business model

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Delivery

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Revenue

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Profitability

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Personal income 

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Your happiness

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But you're stuck selling your time 
because HR is really difficult to package up...

There's 3 main problems why

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Problem 1

There are so many different levels of service that you can provide
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Problem 2

There's so much theory you need to know to create great packages
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Problem 3

Selling HR is hard because business owners don't value it

That's why I'm going to show you how you should package up HR in just 4 steps...

Step 1

You need to organise the different levels of service you provide.

And that’s why I created a brand new framework called the HR Service Pyramid.

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Step 2

Package each level of the HR Service Pyramid up using the right model.

You’re missing passive and subscription based revenue. And this type of recurring revenue is king.

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Step 3

Flip the HR Service Pyramid and this becomes your funnel.

Get your foot in the door by selling initial services like HR software. It’s easy to market, sell and easy to buy.

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Step 4

Value stack your services instead of selling this big chunk of HR. Use the HR service pyramid to:

  • Sell your HR Admin package
  • Upsell your HR Advisory package
  • Sell a one-time HR Audit
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Main takeaways of the video programme...

HR Service Pyramid framework

I'll train you on the HR Service Pyramid. 
A brand new framework to help you package up HR and manage your consultancy.

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Templated subscription based packages

I've done all of the hard work for you and created your 3 tier, subscription based packages that have been field-tested and approved by successful HR consultants.

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Templated promotional deck to help you sell

To help you sell your new subscription based packages, I've created a templated promotional deck you can personalise to help you sell. 

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The full video itinerary

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Whether you're a start up or multi-million $$$ consultancy, this video programme will work for you.

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Everything in this video programme has been created, field-tested and approved by successful HR consultants 


Skora HR
Heidi Skirrow

The marketing content James creates is high quality and on point from a HR hot topic and trends point of view as well as written in an engaging way.

He saves me so much time and does it far better than I ever would even if I did have time! He’s a great guy, down to earth and approachable which makes him very easy to work with.

His marketing knowledge in general on how to grow a successful HR Consultancy is truly valuable too. Thanks James!

An absolute godsend for busy HR professionals.

Ditton HR
Claire Watt

I have worked with James for the past 18 months, using the marketing materials from the HR Marketing Box.

Not only does this save me a lot of time each month but James always goes over and above by supporting me with general marketing queries and ideas.

He is also a really approachable, down to earth person who I really enjoy working with.

I would highly recommend James to other HR businesses who need support with they marketing strategy and content.

Lappin HR
Sue Lappin

Well, what can I say about working with James?! Honestly only great things. James cuts through the noise around marketing yourself as an independent HR Consultancy business owner.

Through his understanding of marketing, and the challenge that many HR Consultants face with creating relevant content that allows you to show up consistently, his Marketing for HR Consultants has been a game changer for me.

He is also never standing still and builds on the service he provides adding greater value time and time again.

I 100% recommend James if you are looking for support in marketing your HR Consultancy.

Haus of HR
Rachel Collar

James' marketing support and content for HR Consultants is invaluable!

He has enabled me to elevate my brand and substantially increase my press exposure which has opened many doors since - new opportunities and new clients!

I wouldn't have achieved any of it without James' expertise and guidance. But you've got to put the hard work in - be consistent and persistent.

I've learnt from the best!!!!

Blake HR
Sandra Blake

I was introduced to James by a HR colleague and I'm so glad I signed up to his Marketing Box. It really helps me to plan my marketing - and no more blank page syndrome!

Month after month James provides so much value and variety of topics and this has really helped me as I build my business. I am now being contacted by connections on LinkedIn, which is great to get the conversation going. Engagement with my posts has also increased.

I have no hesitation in recommending James for your HR marketing requirements, he knows his stuff!

Professionals in Partnership HR Consultancy
Karen Ferris

The content in the HR Marketing Box is always well crafted and with sufficient choice to select what is relevant for my consultancy.

James is always looking to add more value and the HR Marketing Box is a key part of the marketing for my business. As an individual, James is responsive, knowledgeable and always happy to help!

I have been James's client for over two years and I cannot recommend him and his services highly enough.

Hill HR Consultancy
Claire Hill

I started working with James over a year ago now. I wasn't sure if it was right for my business - I have tried other marketing solutions before - but how wrong was I!!

He just gets marketing for HR consultants.

He knows exactly how to cut through the noise, what messages to put out, how to put them out and makes it so easy in a very busy world. He also speaks in a language non-marketing people can understand and no question is too silly. I honesty could not be without him now to support my business.

I highly highly recommend him.

HR Katie
Katie Elliott

The content in the HR Marketing Box is always well crafted and with sufficient choice to select what is relevant for my consultancy.

James is always looking to add more value and the HR Marketing Box is a key part of the marketing for my business.

As an individual, James is responsive, knowledgeable and always happy to help!

I have been James's client for over two years and I cannot recommend him and his services highly enough.