"Marketing is a dark art for a small business I find. I wouldn't say I struggle, but there is no cohesive 'plan' and it's all a bit hit and miss.
I've sat in tonnes of seminars regarding target market, niching down, avatars, etc. but haven't done it - the day job just gets in the way.
I suspect many consultants like me will say the same - or do they?”
Cheryl Willey, PeakHR
Sound familiar? This book is the answer to your problems
The marketing tactics discussed in this book will help take your business to the next level, whether you're a consultant with a small client base, or an established consultancy with a support team.
Is this you? Get your free paperback copy of this book and discover how to grow your business and enjoy a better work / life balance.
“It's a really uplifting and energetic read”
Firing People Doesn't Grow Your HR Consultancy
Dear HR Consultant,
I'm going to help your consultancy be one of the winners
The consultancy that will win in the next few years will not be those who are ‘lucky’. I don’t believe in luck. I believe luck is where preparation meets opportunity.
The winning consultancies will be preparing for this opportunity now by positioning themselves in the right way, and by doing the right type of marketing.
Even in an already crowded space like HR with lots of big players, there is room for 1 or more small to medium sized HR consultancies to do incredibly well in each area.
I’m going to help your consultancy be one of the winners
This book is aimed at sole practitioners and small to medium sized HR consultancies – because I understand the challenges you face.
As the driving force behind your consultancy at an operational and delivery level, you struggle to spend time working ON the business, because all of your time is spent working IN it.
And, in usual circumstances, the time you spend working in the business has already had a high cost on your quality of life (sending emails at 10:30 pm is not okay) your relationships, and potentially your health and wellbeing.
You’re not going to get to the end of your life, look back and wish you’d spent more time firing people and advising business owners.
Instead, you’ll wish you’d spent more time with your children. Or your other half. Or just having more fun.
So how do you grow the business, get the work done and enjoy a healthy work / life balance?
It’s simple. You focus on systemising effective marketing, sales and delivery. That’s it.
And that’s why I have called this book ‘Firing People Doesn’t Grow your HR Consultancy’.
Don’t get me wrong. I know it’s part of the job.
But this book is about working smarter and is aimed at the owners and managers of HR consultancies, who want to grow turnover and net profits. And - at the same time - have a dramatically better work / life balance.
This is your call to action. Your call to arms
This is the day you start the difficult, but rewarding process of changing your business
Let’s change your business so it generates more clients and more net profit, more easily, with dramatically less stress for you.
Let’s get started.
James Lyon, founder of Marketing for HR Consultants
Inside this book you'll discover...
1. Vision for your life and goals for the business
Without a clear vision for your life and goals for the business, it's very easy for you to lose sight of why you're became a business owner to begin with. This chapter is all about reclaiming your life.
2. How to become a ninja implementor
The HR consultancy that wins, will be the one that can implement changes the fastest. The only thing stood in front of your growth is you. This chapter will help you become a great implementor.
3. What makes you different?
In such an incredibly competitive market place, you really need to stand out and make your own 'space'. This chapter explores the only two ways in which you can do this.
4. Upgrade your website to do the selling for you
Your website is the most powerful marketing tool you own. In this chapter, I detail 8 actions you can implement right now to upgrade your website to do the selling for you.
5. How to find the right type of clients
Getting new clients is hard enough. Let alone when they turn out to be nightmare clients too! This chapter details proven tactics to qualify potential clients, weed out the time wasters and what you can do to grow a long-lasting relationship with these people.
6. A deep dive into LinkedIn
I have a love / hate relationship with LinkedIn. But it is the most fabulous marketing tool you can use. In this chapter, I tell you what type of activity is pointless, and how you should really be using LinkedIn.
7. Retain clients and increase average lifetime value
Retaining clients is the most important thing you can do, because it's exponentially more profitable to keep existing clients, than it is to get new ones. In this chapter, we explore how to keep your clients happy.
8. Persuade clients to spend more with you
This is a fundamental part of business growth that many consultants shy away from. There's one thing you can do to increase client spend, while providing an even better service. Find out what it is in this chapter.
9. Reduce stress with recurring revenue
Every month, all of your fixed costs should be paid for already by recurring revenue. In this chapter, I talk about the best way to position monthly service plans and why every client should be on one.
10. There are 3 types of staff
Even HR Consultants like you can have problems with staff. And this chapter is a gentle reminder to ensure your team are on board with your growth plans - otherwise they can hold you back.
11. How to provide a consistent experience even when you're not there
And this is why you need great staff - to deliver a consistent experience to your clients. This chapter discusses how you can start to take a step back from operational matters, giving you the time to work ON the business.
12. Why you need to take more breaks
Okay, COVID depending. But the principle is still true. This chapter is why breaks are so important, and how spending more time out of the business helps you to grow the business.
13. The will to act
Lots of business owners create a prison of their own design and lock themselves inside. This chapter is about reclaiming your life and taking action.
14. The top 5 regrets of the dying
Not as morbid as it sounds... I promise. I wanted to end this book with a chapter that put things into perspective for you. I've found it to be very enlightening.
Why are we giving this book away for free?
Are we nuts?
Nope
Giving you all of this valuable information at no cost, is the best way for you to learn about James, and what he can do to help you grow your business.
Maybe you'll go on to do some work together in the future. Maybe you won't. Either way, there's no obligation to buy anything, ever.
Get your FREE COPY POSTED TO YOU NOW
