Struggling to get new clients because you literally have ZERO time? Marketing your HR consultancy with very little time is really tough. This article will help you look at your time a little differently and may help you to align what you do on a daily basis to your overall life visionA recent survey found that “a lack of time” …
What should your HR CRM campaigns look like?
What should your HR CRM campaigns look like? If you’ve read my blog posts or had a phone call with me, you’ll know that I have a specific method to help you get new clients and grow your consultancy in a scalable way. To do this well, you need to start using a CRM to help you build relationships with …
How to find cold data to generate leads for your HR consultancy
How to find cold data to market your HR consultancy Want to generate more leads for your HR consultancy? Here’s how to find good quality cold data for your HR consultancy affordablyWhat’s cold data? Cold data is the contact details of the type of business owners you’d like to work with but don’t have a relationship with yet. A great …
How to reach business owners at the exact moment they’re ready to buy
Watch this video on how to systemise your marketing and reach business owners at the exact moment they’re ready to buy
The most powerful type of social proof for HR consultants
The most powerful type of social proof for HR consultantsA quick article from me today 🙂 In 1984, a phycology professor called Dr. Robert Cialdini released a book called Influence. In marketing circles, this book is a holy grail because it was the first of its kind to explain the phycology behind why people say yes, and how to apply …
3 KPIs every HR consultant should be using to track the success of your marketing
3 KPIs every HR consultant should be using to track the success of your marketing Most HR consultants I speak to think marketing is a dark-art. You probably feel the same way? When you write that blog, post that post on LinkedIn, or send out that email, it’s incredibly difficult to understand the results of your efforts unless someone immediately …
The new LinkedIn connection request limit
The new LinkedIn connection request limit – and what it means for your HR consultancy If you’ve read my book “Firing people doesn’t grow your HR consultancy” you’ll know that I have a bit of a love / hate relationship with LinkedIn already. Here’s why I love LinkedIn: It’s one of the most powerful B2B marketing platforms. If I’d said …
The easy way to complete a persona workshop
Want your marketing to work more? Start by completing a persona workshop…A lot of HR consultants I speak to are frustrated that their marketing isn’t more effective at getting new clients. I feel exactly the same. I get really disheartened when stuff doesn’t work because I put a lot of time and energy into it. Naturally, I want it to …
How to position and price your monthly support plan using psychological principles
How to position and price your monthly support plan using psychological principles Every HR consultant should offer a monthly plan and encourage as many clients as possible to sign up to it. Why? Because recurring revenue is king. Running a HR consultancy is mostly about fixed costs. It costs you a certain amount of money just to open your doors …
How to write the perfect strap line for your HR consultancy
How to write the perfect strap line for your HR consultancyA strap line, slogan, catch phrase, tagline – whatever name you prefer to use – is a really important aspect of your consultancy’s brand and identity. And like most business owners, you’ve probably spent a lot of time thinking about your strap line as it’s something you really care about. …
