Should you be on TikTok? Here’s my opinion…
As a B2B marketer, I’ve been trying to ignore it for as long as possible…it has definitely felt like a black hole that I don’t need to get sucked into right now.
BUT. The time has probably come for that to change. And it might need to change for you too…
Let’s look at some stats:
- Last year, more searches were made on TikTok than on Google, with younger generations preferring more visual based search results
- It was the most downloaded app of 2021
- It’s estimated that there will be 15 million TikTok users in 2025
Why is TikTok so popular?
Okay – there’s two aspects to consider here.
Firstly, there’s the app itself. It’s designed to show a constant reel of video which the user quickly gets ‘sucked in’ to.
And secondly, it’s the type of content that’s being posted there.
The videos on TikTok are short-form video content. They’re 15 seconds long and typically uses trending sounds, dancing and is quite raw and authentic compared to content found on other platforms.
All of which provides highly entertaining and engaging content.
The most engaging content on the internet right now as it stands.
As business owners, we simply can’t ignore this anymore.
Should your business be using TikTok?
Regarding social media, I’ve always had a golden rule. If your target market uses the platform personally or for work then use it. If they don’t, don’t bother. But that is the app itself.
Now, my advice is to use TikTok to create content and simply share it to other platforms that your target market might be using, like here on LinkedIn.
This is definitely something you should be looking to do in 2023.
How can we help?
On top of all of the other white label marketing content our members get each month, we now provide 4 TikTok style videos they can use too.
